GfK Performance Pulse 1.8.5

GfK Performance Pulse is a mobile-enabled dashboard designed for local sales managers, delivering weekly sell-out insights to support tactical decision-making away from the desk.

• Mobility and accessibility: Access weekly sell-out data on a smartphone to monitor promotions, launches, and competitor activity in near real time.
• Early warning and responsiveness: Serves as an early indicator to identify shifts in performance and respond promptly to preserve competitiveness.
• User-oriented design: Provides an at-a-glance view of market share, sell-out performance, closest competitor, strongest movers, and best-selling models.
• Data depth and drill-down: Balances high-level market developments with the ability to drill into granular details on best-selling models, brands, prices, and channels.
• Scope: Weekly sell-out intelligence sourced from a broad retail network.

• Promotions and investments: Track the impact of promotions to determine whether sales uplifts justify the investment, assess the origin of sales, exploit seasonal peaks, measure competitors’ promotions, and evaluate effects on overall brand share.
• Launch activity and distribution: Monitor and adjust launch efforts by setting realistic goals and benchmarks, evaluating channel distribution in key channels, maximizing promotional activity, understanding sell-out dynamics, and informing supply chain adjustments.
• Competitive benchmarking: Compare sell-out performance against key competitors and track the impact of their promotions and launches.
• Timely action: Receive notifications when new data is available, assess performance, identify opportunities, and take corrective actions quickly.